The Australian snack aisle is getting a shake-up. Two of the country’s most familiar pantry brands, Uncle Tobys and KitKat, have teamed up for the very first time to launch a crossover product: a muesli bar inspired by the classic chocolate bar.
It is a combination that makes a lot of sense for anyone who has ever tried to satisfy a midday sugar craving while still attempting to make a relatively responsible snack choice. By putting their products together, the two brands have created a snack that sits right between a traditional breakfast bar and a chocolate treat.
What is in the New Bar?
The base of the new snack relies on what Uncle Tobys is known for: 100 per cent Australian-grown oats. This ensures the bar retains the usual whole grains and dietary fibre you would expect from a standard muesli bar.
However, the main drawcard for most shoppers will be the chocolate. The bars are dipped and drizzled in milk chocolate that features the distinct KitKat flavour. It is a straightforward design that allows people to enjoy a familiar chocolate taste during their regular break, while still getting the nutritional benefits of whole grains.
The First Reviews are In
Whenever two major food brands collaborate, there is always a question of how consumers will react. Altering classic products can sometimes miss the mark with shoppers who prefer things left unchanged.
In this case, early feedback from Australian taste testers has been very positive. Initial reviews have described the new snack as “sensational” and “delicious,” with one shopper even calling it the best muesli bar they have ever eaten.
The appeal seems to lie in the balance between the chewy texture of the oats and the smooth milk chocolate coating. It offers a more substantial option than a standard chocolate bar, without feeling like a plain health food.
Jessica Barnes, Head of Marketing Snacks at Nestlé, stated that bringing these two brands together is a major moment. She noted that the focus was on delivering a great taste combination that offers a new type of break for oat lovers.
Price and Availability
For those wanting to try the new combination, the wait is already over. The Uncle Tobys Inspired by KitKat muesli bars are rolling out now across major supermarket shelves and retailers nationwide.
A standard multi-pack retails for around $5.50, placing it at a similar price point to other premium muesli bars on the market. Whether you view it as a healthier chocolate bar or a more indulgent morning snack, it is bound to make your next supermarket trip a bit more interesting.
