It’s Super Bowl time in America again, and that means a fresh crop of clever commercials to make us laugh while forgetting we're being advertised to.

The ads are a phenomenon in their own right. You don't even have to be a sports fan to enjoy them - indeed, many people watch the game just for the ads!

Mostly we love the ads for the celebrity appearances - but this year has some poignant ones that aim to make us feel better after the terrible 2020 we all had (and that America is still having).

Some brands are shelling out more than $5 million for a 30 second spot this year and some ads go for a full minute! So let's get watching and see how well their money was spent.

We've highlighted our favourites. Which ones do you like?

THE CELEBRITIES

Dan Levy

Ashton Kutcher, Mila Kunis and Shaggy

Matthew McConaughey

Maya Rudolph

Will Ferrell, Kenan Thompson, and Awkwafina

John Cena

Jason Alexander

 
THE COVID INSPIRED ONES

Budweiser’s lemon of a year

 

Ford wants America to #FinishStrong

Bass Pro Shops and Cabela remind us that the challenges will pass

THE FEEL GOOD ONES

Toyota and Paralympic swimmer Jessica Long

Stealla Artois and the heartbeat billionaires (featuring Lenny Kravitz)

Chipotle asks if a Burrito can change the world?

Anheuser-Busch wants us to grab a beer

AND THE FUN, FUNNY AND DIFFERENT

Squarespace flips Dolly Parton

Alexa’s new look

Pringles strands the astronauts

Dr Squatch defines a real man

TurboTax explains some weird tax loopholes

Vroom.com channels our stress in visiting car dealerships

Or this one that they are saying WINs the Super Bowl this year!

Which ad was your favourite?